Percept has exclusively signed on Baljeet Kaur, the first Indian mountaineer to scale five 8,000-m peaks in a span of 30 days. …

Mumbai, 12th May 2022 — Percept Live, creators of Asia’s biggest electronic dance music festival, Sunburn have officially announced the 16th edition of the eagerly anticipated Sunburn Goa 2022. With an underlying theme of ‘The Future Is Now’, Sunburn Goa 2022 will showcase a spectacular three-day live event imbibing the…

~ A first-of-its-kind annual intellectual property rewarding 22+ leading Influencers pan-India with a coveted place on the Parcos Panel, a shoot with ELLE magazine, among other gratification. Mumbai, 5 April 2022 — Percept ICE, the Activations, Events and Experiential Marketing Domain Company of Percept Limited, is credited with the development…

Mumbai, 4 April 2022 — “Bollyboom”, a Percept Live Intellectual Property, in partnership with Cinnamon Tree Hospitality have expanded their hospitality footprint into Mumbai with the launch of the ‘Bollyboom House’ lounge in the Adani Inspire precinct at the vibrant Bandra Kurla Complex (BKC) area. …

India, 30th March 2022- The 15th edition of Asia’s largest music festival, Sunburn brings to India yet another massive multi-city Arena showcase this April 2022. …

India, 15 March 2022 — Percept Live, the founding organization behind Asia’s biggest electronic dance music festival, Sunburn, has kicked off 2022 with a big bang announcement of the ‘Sunburn Holi Weekend’ bash celebrating the grand Indian Festival of Colours. …

India, 9 March 2022 — “Bollyboom”, a Percept Live Intellectual Property, in association with SteppinOut by Dineout announced the most eagerly awaited ‘Bollyboom Farhan Live India Tour 2022’ with Bollywood’s ace director, writer, producer, actor, lyricist, and singer par extraordinaire Farhan Akhtar. The Bollywood Dance Music extravaganza will kick off…

Percept ICE, the Activations, Events and Experiential Marketing Domain Company of Percept Limited, conceptualized and managed a range of innovative on-ground activations for 6 leading brands at the Sunburn Festival held from 27–29 December 2021 at Small Vagator in Goa. …

India, 17 December 2021 — “Bollyboom”, a Percept Live Intellectual Property, has launched their very first lounge — ‘Bollyboom House @ Favela’ in Baga, Goa. The all new ‘Bollyboom House @ Favela’ is a licensing venture between Percept Live and Favela Hotels & Restaurants Pvt. Ltd. Thoughtfully designed by Shabnam…