Percept joins hands with Mumbai Police to launch a Public Service Communication Campaign
The Mumbai Police launched a Public Service campaign on Monday 29 July 2019 at a formal gathering comprising the Chief Minister, Police Commissioner of Mumbai, senior police cadre, partners, associates and the media fraternity at the Commissioner of Police Office at Fort, Mumbai. The campaign titled “Rakshak Hain Hum” encompassing Film & Outdoor was inaugurated by the Chief Minister of Maharashtra and the Commissioner of Police. The “Rakshak Hain Hum” campaign is aimed at instilling confidence in Mumbaikars that the Mumbai Police is committed to their safety and security. The campaign is supported by SBI Card and SBI General Insurance along with INOX, PVR, Carnival Cinema, Red FM as media partners. The campaign has been conceived and produced by Percept.
The stellar occasion saw the presence of the Honourable Chief Minister of Maharashtra, Shri Devendra Fadnavis and Sanjay Barve, Police Commissioner of Mumbai, along with other dignitaries. Mr. Harindra Singh, Chairman & Managing Director, Percept Limited, and Mr. Ajay Upadhyay, Director & Chief Operating Officer, Percept Limited were felicitated for their efforts towards conceptualising and getting this massive initiative off the ground. Mr Shreyas Vohra, Sr. Vice President, SBI Card and Mr. P.C. Kandpal, Deputy CEO, SBI General Insurance were also felicitated for their noble support towards partnering with the Mumbai Police to roll out the campaign.
The Film will be screened across all theatres shortly and the OOH creatives will be visible across Mumbai city.
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