Percept Live ‘Partners Conference 2021’
Percept Live hosts the ‘Partners Conference’ in Mumbai on 29–30 July 2021, attended by key Stakeholders in the Entertainment & Media domain pan India.
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Percept Live launched 2 new IPs — XCC (Xtreme Combat Championship) & IMS (India Model Search) and shared their vision for existing IPs including Sunburn, Bollyboom, EPL, and Windsong. Percept Live also announced plans to list on the Indian Bourses in 2025 with a target of over INR 2,400 crore valuation in its IPO.
The Conference saw the Percept Live Management present their Vision on stage including Harindra Singh, CMD, Percept Limited; Ajay Upadhyay, Director, Percept Limited; Manuj Agarwal, CEO, Percept Live & CEO, Bollybooom; Karan Singh, COO, Percept Live & CEO, Sunburn; Harshad Bhagwat, Business Head, Windsong; Priyank Mahajan and Vinay Agarwal, Business Heads for XCC; Janamjai Sehgal and Manav Mehta, Business Heads for Bollyboom; Nimittesh Malpekar, Business Head, EPL; Vidya Alva, EVP & Business Head, Percept ICE and Khushi Singh, Business Head, IMS
Each Percept Live IP has been ingenuously curated to cater to diverse consumer segments & aspirations viz:
• Sunburn — Asia’s Premiere EDM Festival, ranked amongst the world’s biggest music festivals. Today a globally recognized youth lifestyle brand boasting an eclectic mix of music, entertainment, experiences spanning Merchandize, Hospitality, Education, Real Estate, Clubs, NFTs, Cafes and Beverages.
• Bollyboom — the world’s first & biggest Bollywood Dance Music Festival, offering a scintillating blend of music, dance and entertainment for Bollywood music fans across the globe.
• EPL (Eat, Play, Love) — a multi-cultural Festival of Food, Music and Art for the entire family which brings together the best of the city with international production values.
• Windsong — an exclusive Adventure Music Festival focused on storytelling through the vibrant and diverse platform of Music and Arts featuring a wide choice of music genres including Folk, Blues, Jazz, Soul, Funk and Folk Rock.
• IMS (India Model Search) — India’s first and only transparent model search platform that provides equal opportunity to all aspiring fashion models inclusive of an IMS Advisory Board, IMS Academy and the IMS Agency which will represent and manage talent
• XCC (Xtreme Combat Championship) — a Fight Night extravaganza showcasing fights of various categories involving both men and women with F&B, fashion and music in four formats viz. Fight Nights, India Open, World Open and a League. Future brand extensions include Gyms & Health Clubs, Health Foods & Beverages, and Action Wear.
All Covid-19 Protocols & Guidelines mandated by the Government were stringently followed at the Percept Live ‘Partners Conference’.
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